Selftrade's 10th Birthday Quiz Results

To celebrate our first 10 years as a leading online Stockbroker we held a quiz to win an iPad. We’d like to say thank you to all 3,000 of you who entered our Birthday Quiz, in particular, to those who thought up inventive and original words that we’ll be sure to use in the next decade.

The winner of the Birthday Quiz is Mr D Jackson who scooped the iPad prize with his tie break answer. The winning word selected by the Quizmaster which he deemed likely to be used in the next decade is:

Priveteer: a hedge fund manager

See runner up tie-break answers
Find out the answers

Selftrade's First Decade

It has been ten years since an ambitious start up called Comdirect launched in London, competing with a whole host of new online brokers, including one by the name of Self-Trade with which, years later, it would merge. While this small subsidiary of the German Commerzbank predicted at launch that the industry would consolidate, those who moved into the Crossharbour office in 2000 were determined that this business would be one of the survivors. And it has not only survived but also prospered over an extraordinary decade for markets, the global economy and the self directed investor Selftrade champions to this day.

The birth of online brokers in Britain coincided with the dot com bubble which not only engaged a new army of private investors but also taught many of them important lessons about managing their portfolios. Indeed, such lessons learned a decade ago, stood Selftrade clients in good stead during the volatile times of the credit crunch of 2008 and subsequent turbulence. And it is these two great market events which represent the bookends of Selftrade's first ten years. Comdirect launched just as the tech bubble burst making that first year a tough one for the fledgling business but perhaps not as tough as its over-stretched competitors or even nervous shareholders across the country. Comdirect built a great relationship with its customers and a great reputation for its ‘fair deal policy' of open, transparent pricing. At the end of the decade, the confidence of self directed investors to weather and indeed profit from the financial crisis is testament to what these pioneers of online broking did to make investing affordable, straightforward and understandable to provide data and tools once the preserve of the professional.

Already on the third US President and British Prime Minister of this decade, the great events of these years have had a fundamental impact upon investors and their portfolios. These included the 2001 terrorist attacks on New York which saw markets around the world freefall and with the FTSE100 dropping below 4500; Wall Street never opened that dark day and when the bell was rung again six days later, the Dow suffered its biggest ever one day loss (at the time), falling 684 points. The 7/7 2005 attacks on London were a similar story, all the more pertinent for staff getting into work on a day which also launched the new and briefly held name ‘Squaregain' following an institutional buyout. Here though the FTSE recovered its early losses by the end of a turbulent trading session.

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Timeline

2001

  • Limit orders for up to 90 days and stop loss orders launched
  • Flat £12.50 dealing fee for online and phone trades

2002

  • SIPP Dealing account launched
  • First UK broker to offer straight through dealing online in covered warrants, enabling customers to obtain a live quote and trade immediately

2003

  • Cripps/Fieldings Investment Management - Discretionary Investment Management launched

2004

  • Lloyds TSB Shareview Dealing nominee launched

2005

  • Capita SIPP Services - FIXML-based SIPP service launched

2006

  • Standard Life Savings/FNZ - FIXML-based service in support of Standard Life Wrap launched

2007

  • Barclays Global Investors - PA Dealing platform launched

2008

  • First to launch mobile share dealing service in UK
  • Introduction of Regular Investment option

2010

  • Launch of dividend reinvestment facility